Hollywood is always on the hunt for the next big thing, and if it can’t find one, it “makes” one. That goes for movie genres, visual trends, and even celebrities themselves. These 10 Hollywood actors were given the spotlight, the roles, and the marketing, but for one reason or another, audiences just didn’t connect.
10. Jon Heder

Following Napoleon Dynamite, Hollywood tried to turn Heder into a mainstream comedy icon with movies like Blades of Glory and The Benchwarmers. Instead, Heder was a better fit for smaller indie roles and TV appearances.
9. Charlie Hunnam

Hunnam’s breakthrough performance as Jax Teller in Sons of Anarchy convinced the industry he was destined to become a leading man. However, the lukewarm reception of his roles in Pacific Rim and King Arthur: Legend of the Sword changed everyone’s minds..
8. Cara Delevingne

Supermodel-turned-actress Cara Delevingne exploded into popularity with Paper Towns, which led to her starring roles in Suicide Squad and Valerian – neither of which proved to be box office successes. She’s since found herself more comfortable working on TV, where she’s doing some excellent work in shows like Carnival Row.
7. Armie Hammer

With the fame and the looks to thrive in Hollywood, Hammer’s career got derailed at its highest point following a series of disturbing allegations and box office bombs that stopped his meteoric rise.
6. Josh Hartnett

The Pearl Harbor star proved he had top-billing potential, and we suddenly saw him everywhere, from Hollywood Homicide to Sin City. Still, Hartnett remains a fantastic support actor, as he shows in Nolan’s Oppenheimer, where he plays Ernest Lawrence.
5. Alex Pettyfer

Despite reinventing his career multiple times, Pettyfer never became as big as Hollywood would have wanted. After his roles in Stormbreaker and I Am Number Four, the actor distanced himself from YA narratives and went straight for Magic Mike, after which his acting career lost steam.
4. Clive Owen

Children of Men positioned Owen at a high level, opening doors to more action-heavy roles. But when movies like Shoot ‘Em Up underperformed at the box office, the silver screen actor quietly moved to television instead.
3. Taylor Kitsch

The breakout success of Friday Night Lights launched Taylor Kitsch straight to the big screen. Unfortunately, it also landed him in back-to-back flops like John Carter and Battleship, which seriously hurt his shot at becoming a top-tier leading man.
2. Sam Worthington

Avatar should’ve made Sam Worthington a household name, but his subdued screen presence didn’t quite stick with audiences. Much like Jake Sully, Worthington’s leading career stayed in Pandora, where we’ll see him again in Avatar: Fire and Ash.
1. Taylor Lautner

From teenage heartthrob to action star, Lautner was poised to become a versatile powerhouse, rivaling even the biggest names in the biz. Unfortunately, his role as a teenage werewolf with an aversion to wearing shirts stuck with him, even when he wanted to pursue more serious roles.